EASYGYM | CREATIVE CONTENT FOR BRAND GROWTH

WE WERE APPROACHED BY EASYGYM TO HELP THEM ACHIEVE A TARGET OF HIGH GROWTH.
WE WORKED TOGETHER TO CREATE A FRESH BRAND AESTHETIC AND A KILLER CONTENT STRATEGY TO ATTRACT AND RETAIN THEIR YOUNG AND ASPIRING URBAN DEMOGRAPHIC.

APPROACH.

We worked closely with the Director of Marketing to create an end to end content strategy covering the full customer journey and direct response campaigns across digital, social, ATL and direct marketing. To help customer retention we selected easyGym trainers and established fitness influencers to create inspirational content and educate their members on all things fitness.

RESULTS.

Over a period of 18 months we created a new brand aesthetic and helped attract new members, retain current members, helped launch new clubs and kick start a franchise model as well as attract over 100k+ views on youtube with a top ranking on google for select keywords:

Billboards and posters for outdoor advertising

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Club walk-through videos
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Digital advertising, films and imagery
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100+ YouTube exercise films 
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Class launch teaser films
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Member testimonial films
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Monthly inspirational 'Gym Hero' films
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Induction programmes
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New member exercise programmes
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In club posters, flyers
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Interior photography
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Website, email and blog content
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fitness-photography-billboard-advertising

CLIENT TESTIMONIAL.

“kaffeine have transformed the way we communicate with members at easyGym. They have been an integral part of the team responsible for increasing
member retention through delivering incredible photo and film content that not only inspires and motivates our members, but also instructs them on how to exercise properly, giving them new ideas in an engaging way.

Sharing kaffeine's content across our website, social and YouTube channels has resulted in an increase in online sales for three reasons:

1. The extremely high quality of each film gives potential members the impression that easyGym is equally as high quality.

2. We have been able to successfully promote each new gym launch.

3. Our videos are ranking, for various searches, on the first page on Google.

kaffeine have not been a typical contractor, they have been vital and key members of the team who get involved in strategy and always looks for ways we can improve. They are extremely professional, always planning each and every detail. 

They are one of the most reliable and committed teams I have ever worked with and I would recommend their services in a heartbeat.”

Alaine Swis – Director of Marketing, easyGym.

BOOK A DISCOVERY CALL AND LETS CHAT ABOUT WHAT CREATIVE CONTENT CAN HELP YOU GROW YOUR BRAND.

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