PHYSICAL COMPANY | A FRESH IDENTITY

PHYSICAL COMPANY ARE EXPERTS IN PROVIDING FITNESS SOLUTIONS FOR HOW PEOPLE NOW CHOOSE TO TRAIN. SO WHEN IT CAME TO SHOOTING AN ENERGETIC BRAND AWARENESS CAMPAIGN TO LAUNCH THEIR NEW IMAGE AND PROMOTE A FRESH RANGE OF PRODUCTS WE CHOSE TO FEATURE PROFESSIONAL ATHLETES AND FITNESS INFLUENCERS TO PORTRAY THE PASSION AND INTENSITY OF THE BRAND.

APPROACH.

We worked closely with the Physical Marketing Team to choose locations and athletes based on their abilities and specialisations using particular pieces of equipment. To give an authentic feel to the content we worked primarily with natural light, a cinematic style and gritty colour grade.

RESULTS.

Over 3 shoot days we created a complete visual asset package for brand owned channels, paid ads, industry magazines, email campaigns, industry events and organic social media, created extended reach through talent reposting of content and secured premium advertising positions at a favourable rate in industry related magazines due to the quality of the imagery:

2 minute brand awareness film with licensed soundtrack

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30s teaser edit 
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x9 15-30s product films
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100+ still images
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Logo animation
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fitness photography battle rope training

CLIENT TESTIMONIAL.

“Physical Company came across kaffeine and immediately knew we wanted to work with them. 
We got in contact, arranged a meeting and started to look at ideas for our brand film. They have a tonne of previous work for inspiration and helped us source models and locations.
We are beyond pleased with the outcome of our films and images and can’t thank the team at kaffeine enough for their help and support. We are already planning in further shoots.”

Kara Ratcliffe - Digital Marketing Manager, Physical Company